‘Heritage designs fit for royalty’

Hoor Qasim is a fashion and bridal brand that epitomises elegance and sophistication. Exquisite embellishments are fused with classical Pakistani and Indian influences, using the finest fabrics, to create heirloom Asian bridal outfits that will be celebrated for generations to come. A visionary who is passionate about wearable, luxury fashion with a majestic feel, Designer Qasim launched his unique Birmingham based label in 2009 and since then has grown the brand into one of the largest and most sought after bridalwear establishments in the UK.

Favoured by celebrities, real brides, grooms and their families, Qasim’s distinguished attire is a major influence in British Asian fashion, shaping the trends that define each season. Alongside showstopping heritage inspired lenghas and sharahas, Hoor Qasim stocks grand groomswear to co-ordinate with the bride, partywear, childrenswear and jewellery, all of which maintain Qasim’s signature regalness.

As you enter their Alum Rock Road boutique you’ll be surrounded by a treasure trove of splendor. On the ground floor you’ll witness a diverse collection of ready-to-wear party pieces and discover Hoor Qasim’s chic bridal gallery. Brides are invited to make an appointment to explore the full range of bridal options where you’ll be guided through a wide range of superior fabrics, colour palettes, creative cuts, styles and embellishment options culminating in the creation of your made-to-measure dream wedding dress. Relaxed and informative, this appointment is a chance for you to talk to Qasim and the team about your ideas and you’ll receive expert advice and guidance and have a chance to try on their designs for yourself.

Upstairs you’ll find Hoor Qasim’s smart groomswear department. A haven for style conscious men here you can browse rails of suits and sherwanis and get measured up for your own bespoke outfit fit for a king and which truly captures your tastes and personality.

At Hoor Qasim every outfit is made by skilled couturists based at their Production House in Lucknow so you can be sure that your outfit is exceptionally made. Whether you’re a young fashionista bride, a traditionalist or are simply open to suggestions, at Hoor Qasim you’ll receive the highest level of customer service in a friendly and welcoming store, offering a bridal shopping experience that is nothing but a pleasure.